Merchants Develop Campaign To Attract Business

September 21, 2011

in Business Matters,News,Woodstock

Staff Report
At press time, plans were being finalized by the Woodstock Village Business Association to inform markets throughout the northeast that the community is ready to welcome visitors, in spite of problems associated with Tropical Storm Irene.
In a room filled with concerned but clearly positive business people at Woodstock Home and Hardware, several ideas were presented. These ideas, when communicated to media in major markets, will spell out the many offerings still available in Woodstock and the surrounding area.
Themes such as “Celebrating Our Recovery” and “Some Things In Vermont Haven’t Changed,” were under consideration. Merchants were anxious to propose several positive messages and actions, which will shortly be woven into a campaign to be sent to media, hoping for their print and broadcast support.
One suggestion was to re-contact media who had earlier visited the area and focused on the destruction in the region, and to urge them to now do a story on the recovery and positive aspects of the community.
A special media cultivation task force, made up of local media-savvy local people is being formed who will contact media and urge them to tell the “good news we have to tell, rather than the crisis we faced,” according to VBA head, Larry Perry.
Anyone interested in learning more about the VBA plans or offering suggestions are encouraged to contact Perry at 457-3291 or Beth Finlayson at the local Chamber of Commerce at 457-3555.


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