Advertising Info
Advertising Rates can be found below. A full advertising rate card can be found by clicking here.
| 2010 VERMONT STANDARD SPECIAL PROMOTIONS SCHEDULE |
||
|---|---|---|
| Deadline | Publication Date | |
| January | ||
| Apres Ski (10 Weeks) | December 30 | January 7 |
| Winter Sports (5 Weeks) | January 6 | January 14 |
| February | ||
| Spring Bridal 2010 | January 20 | February 11 |
| Valentine’s Dining & Gifts (2 Weeks) |
January 20 | February 4 & 11 |
| President’s Day Real Estate | February 3 | February 11 |
| March | ||
| Customer Appreciation Month | All Month | All Month |
| Fast Forward | March 3 | March 18 |
| Easter Dining (2 Weeks) | March 18 | March 25 & April 1 |
| April | ||
| Spring Sports (6 Weeks) | March 24 | April 1 |
| May | ||
| Spring Home & Garden | April 14 | April 29 |
| Mother’s Day Dining & Gifts (2 Weeks) |
April 21 | April 29 & May 6 |
| Destination Vermont | April 14 | May 20 |
| Memorial Day RE Special | May 12 | May 20 |
| June | ||
| Covered Bridge Marathon | May 26 | June 3 |
| Graduation Supplement | June 2 | June 10 |
| Gifts for Grads & Dads (3 Weeks) |
May 19 | May 27, June 3 & 10 |
| Quechee Balloon Festival | June 2 | June 10 |
| Green Summer 2010 | TBA | TBA |
| July | ||
| Summer Dining Guide (10 Weeks) |
June 9 | June 17-August 19 |
| Upper Valley Summer Page (6 Weeks) |
June 23 | July 1-29, August 5 |
| July 4th Real Estate Promotion | June 23 | July 1 |
| August | ||
| Back to School (2 Weeks) | July 28 | August 5 & 12 |
| Destination Vermont (Fall) | July 15 | August 12 |
| Sidewalk Sales (2 Weeks) | TBA | TBA |
| Shrine Page | July 28 | August 5 |
| Scottish Festival Page | August 4 | August 12 |
| 75th Anniversary of GMHA’s 100 Mile Ride |
TBA | TBA |
| September | ||
| Labor Day RE Special | August 25 | September 2 |
| Fall Sports (6 Weeks) | August 25 | September 2-30; October 7 |
| Fall Dining Guide (10 Weeks) | August 25 | September 2 – November 4 |
| Glory Days of the Railroad | TBA | TBA |
| Apples & Crafts | September 22 | September 30 |
| Upper Valley Fall Page (6 Weeks) |
August 25 | September 2-30, October 7 |
| Fall Home | September 8 | September 23 |
| October | ||
| Columbus Day Real Estate | September 22 | October 7 |
| White River Festival | TBA | TBA |
| Halloween Safety (Part of Fall Sports) |
August 25 | October 28 |
| Emergency Volunteers Salute (10 Weeks) | All Month | All Month |
| Election Supplement | October 13 | October 21 |
| Green Summer 2011 | TBA | TBA |
| November | ||
| Upper Valley Holiday Page (6 Weeks) |
November 3 | November 11-24, December 2-16 |
| Thanksgiving Real Estate | November 17 | November 24 |
| Woodstock Holiday Pages & Wassail Weekend (6 Weeks) |
November 3 | November 11-24, December 2-16 |
| December | ||
| Children’s Greeting Section | December 1 | December 16 |
| Year End Review | Repeat Greetings | June 10 |
| Gifts for Grads & Dads (3 Weeks) | May 19 | May 27, June 3 & 10 |
| ALL DATES ARE SUBJECT TO CHANGE DURING THE 2010 Fiscal Year | ||
| For more information on any of these special sections please call Jim or Wendy at 802 457-1313 or email Jim at jkelly@thevermontstandard.com and Wendy at wjenne@thevermontstandard.com | ||
DISPLAY ADVERTISING RATES
(Rates listed are per column inch)
| All rates calculated using inches per year | |||||
| Open Rate | 200-349 |
350-999 |
1000-1499 |
1500+ |
|
| Regular Display (min. 1 col. x 2 inches) |
$8.25 | $7.65 | $7.15 | $6.55 | $5.90 |
| Non Profit (tax-exempt # required) |
$6.25 | $6.25 | $6.25 | $6.25 | $5.90 |
| Page One (when available) |
$16.00 | $16.00 | $16.00 | $16.00 | $16.00 |
Spot Color Charge
(one color)……………………………………$80.00
Full Process Color
(all colors, more than one color ad)………$150.00
Preferred Page Placement at an additional charge of 25%
(when available)
Above discounted rates apply only to customers with an annual contract with the Vermont Standard.
Earned rates remain valid when accounts are paid in full (30-days from billing date). 1.5% interest per month is added to all accounts beyond 30 days billing.
MECHANICAL SPECIFICATIONS
ROP Display Ad Specs.
1 Column Width 2 1/16 incheS
2 Column Width 4 1/4 inches
3 Column Width 6 7/16 inches
4 Column Width 8 5/8 inches
5 Column Width 10 13/16 inches
6 Column Width 13 inches
Classified Display Ad Specs.
1 Column Width 1 1/2 inches
2 Column Width 3 1/8 inches
3 Column Width 4 3/4 inches
4 Column Width 6 7/16 inches
5 Column Width 8 1/16 inches
6 Column Width 9 11/16 inches
7 Column Width 11 5/16 inches
8 Column Width 13 inches
Column Depth 21 inches
Columns Per Page 6 Columns
ACCEPTED PAYMENT TYPES
We accept Checks, Cash and Credit Cards Visa, Mastercard, and Discover.
INSERTS
Flyer/Slip Sheet (whether printed on one or two sides)….$255.00
Tabloid (tabloid page = 96 column inches)
Minimum charge up to 4 pages………………………………..$325.00
Each additional page, up to 8 PAGES TOTAL …$35.00 per page
(2 page minimum)
After 8 pages (2-page minimum)…………………$28.00 per page
BUSINESS DIRECTORY
Advertisements of 2, 3 and 4 column inches are available on the Business Page. Rates are $4.50 per column inch for 13 weeks or $4.00 per column inch for 26 weeks. Copy in these ads must remain the same for the duration of its run. Ads can only be placed at the beginning of a month.
EMAIL YOUR ADVERTISING QUESTIONS TO:
Jim Kelly at jkelly@thevermontstandard.com
Wendy Jenne at wjenne@thevermontstandard.comt
ALL ADVERTISING MATERIAL SHOULD BE SENT TO:
Production Department: advstand@sover.net
CLASSIFIED LINE ADVERTISING
1-25 words $7.00 for the 1st week, $6.00 thereafter.
26-50 words $12.00 for the 1st week, $10.00 thereafter.
CLASSIFIED ADS ARE TO BE PREPAID,must be run for a specified length of time, and there are no refunds.
All classified line ad questions should be emailed to:
pwebster@thevermontstandard.com
CREDIT TERMS
Advertisers without established Vermont Standard credit must pay cash with orders until credit is established. Interest of 1.5% per month on display or classified accounts will be charged to those beyond 30 days of billing date.
Any advertiser having a balance over 60 days will not be allowed to place any advertising until satisfactory arrangements are made.
DEADLINES
ROP Display ads (Due Mondays (noon)
Classified Line ads(Due Mondays 5pm)
Classified Display ads(Due Mondays(noon)
EXCEPTION FOR DISPLAY ADS
100% Camera Ready copy accepted until 11 a.m. Tuesday.
(Space MUST BE RESERVED by Noon Monday)
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