Tuesday, September 2 2014

Advertising Services

The Vermont standard is Windsor County’s largest and Vermont’s oldest weekly newspaper. Its rich community content, comprehensive news coverage and engaging commentary guarantees that each copy is read by several people each Thursday, bringing its readership to over 12,000 people. The Vermont Standard has published continuously for 161 years, despite floods, fires and other disruptions. We are proud of this record and point to it as evidence of our dedication to our readers and advertisers.
The Vermont Standard’s subscriber base includes many well-informed and affluent readers. In addition to being distributed throughout the county, the Standard is mailed to 50 states and 3 foreign countries. Recently Vermont Standard has added an electronic edition (eEdition). It is a complete electronic replica of the printed paper and is available by subscription.


General Questions and Information
Call 802-457-1313 or email info@thevermontstandard.com
Sign up for our e-newsletter to stay connected to your choice of advertising or subscription or general information…

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CLASSIFIED LINE ADVERTISING
1-25 words $10.00 for the 1st week, $8.00 thereafter.
26-50 words $15.00 for the 1st week, $12.00 thereafter.
•For more than 50 words • For Real Estate Agent listings , a display ad is required. See Rates below.

CLASSIFIED ADS ARE TO BE PREPAID, must be run for a specified length of time, and there are no refunds.
All classified line ad questions should be emailed to:
pwebster@thevermontstandard.com

BUSINESS DIRECTORY
Advertisements of 2, 3 and 4 column inches are available on the Business Page. Rates are $5.50 per column inch for 13 weeks or $5.00 per column inch for 26 weeks. Copy in these ads must remain the same for the duration of its run. Ads can only be placed at the beginning of a month.
Contact: Pattie Webster at 802-457-1313
Email: pwebster@thevermontstandard.com

DISPLAY ADVERTISING (including Classifieds Display)
Download Rate Card


Current Promotions: (Annual Promotions Schedule)

To stay updated on our special promotions sign up for our notifications.


DISPLAY ADVERTISING RATES
(Rates listed are per column inch)

All rates calculated using inches per year
Open Rate 200-349
350-999
1000-1499
1500+
Regular
Display

(min. 1 col. x
2 inches)
$9.25 $8.65 $8.15 $7.55 $6.90
Non Profit
(tax-exempt
# required)
$7.25 $7.25 $7.25 $7.25 $6.90
Page One
(when
available)
$16.00 $16.00 $16.00 $16.00 $16.00

Spot Color Charge
(one color)……………………………………$80.00
Full Process Color
(all colors, more than one color ad)………$150.00
Preferred Page Placement at an additional charge of 25%
(when available)

Above discounted rates apply only to customers with an annual contract with the Vermont Standard.

Earned rates remain valid when accounts are paid in full (30-days from billing date). 1.5% interest per month is added to all accounts beyond 30 days billing.


Mechanical Specification Options
MECHANICAL SPECIFICATIONS
ROP Display Ad Specs.
1 Column Width 2 1/16 inches
2 Column Width 4 1/4 inches
3 Column Width 6 7/16 inches
4 Column Width 8 5/8 inches
5 Column Width 10 13/16 inches
6 Column Width 13 inches

Classified Display Ad Specs.
1 Column Width 1 1/2 inches
2 Column Width 3 1/8 inches
3 Column Width 4 3/4 inches
4 Column Width 6 7/16 inches
5 Column Width 8 1/16 inches
6 Column Width 9 11/16 inches
7 Column Width 11 5/16 inches
8 Column Width 13 inches

Column Depth 21 inches
Columns Per Page 6 Columns

INSERTS:
Flyer/Slip Sheet
(printed on 1 or 2 sides) $255
Tabloid (tabloid page=96 column inches) Minimum charge up to 4 pages $325
Each additional page, up to 8 pages total (2 pg minimum) $35 per page
After 8 pages (2-page minimum) $28 per page

ACCEPTED PAYMENT TYPES
We accept Checks, Cash and Credit Cards Visa, Mastercard, and Discover.

INSERTS
Flyer/Slip Sheet (whether printed on one or two sides)….$255.00
Tabloid (tabloid page = 96 column inches)
Minimum charge up to 4 pages………………………………..$325.00
Each additional page, up to 8 PAGES TOTAL …$35.00 per page
(2 page minimum)
After 8 pages (2-page minimum)…………………$28.00 per page

WE NOW OFFER ONLINE BANNER ADVERTISING – Ask a representative for details.
(Limited spaces available)

ALL ADVERTISING MATERIAL SHOULD BE SENT TO:
Production Department: ads@thevermontstandard.com

DESIGN SPECIFICATIONS:Color: CMYK, 170dpi B&W: Greyscale, 300 dpi.
PDF file format is preferred, No bleed/trim needed. Maximum file size is 10 MB.

CREDIT TERMS
Advertisers without established Vermont Standard credit must pay cash with orders until credit is established. Interest of 1.5% per month on display or classified accounts will be charged to those beyond 30 days of billing date.
Any advertiser having a balance over 60 days will not be allowed to place any advertising until satisfactory arrangements are made.

DEADLINES
ROP Display ads (Due Mondays (noon)
Classified Line ads(Due Mondays 5pm)
Classified Display ads(Due Mondays(noon)

EMAIL YOUR ADVERTISING QUESTIONS TO:
Jim Kelly at jimkelly@thevermontstandard.com
Wendy Jenne at wjenne@thevermontstandard.com

FTP ACCESS
An FTP (File Transfer Protocol) Site is available for use in transferring large electronic files, a username and password is required.
To gain access to this site please talk to your adverting representative or call 802-457-1313.

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