Advertising Services

The Vermont standard is Windsor County’s largest and Vermont’s oldest weekly newspaper. Its rich community content, comprehensive news coverage and engaging commentary guarantees that each copy is read by several people each Thursday, bringing its readership to over 12,000 people. The Vermont Standard has published continuously for more than 160 years, despite floods, fires and other disruptions. We are proud of this record and point to it as evidence of our dedication to our readers and advertisers.

Advertising Rates  •  Mechanical Specs  •  Deadlines and Other

For Display Advertising Questions and Space Reservation:
General Questions and Information
Call 802-457-1313 or email
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1-25 words $10.00 for the 1st week, $8.00 thereafter.
26-50 words $15.00 for the 1st week, $12.00 thereafter.
•For more than 50 words • For Real Estate Agent listings , a display ad is required. See Rates below.

CLASSIFIED ADS ARE TO BE PREPAID, must be run for a specified length of time, and there are no refunds.
All classified line ad questions should be emailed to:

Advertisements of 2, 3 and 4 column inches are available on the Business Page. Rates are $5.50 per column inch for 13 weeks or $5.00 per column inch for 26 weeks. Copy in these ads must remain the same for the duration of its run. Ads can only be placed at the beginning of a month.
Contact: Pattie Webster at 802-457-1313

DISPLAY ADVERTISING (including Classifieds Display)
Download Rate Card

Display Advertising Rates

Current Promotions: (Annual Promotions Schedule)

(Rates listed are per column inch)

All rates calculated using inches per year
Open Rate 200-349 350-999 1000-1499 1500+
Regular Display (min. 1 col. x 2 inches) $10.00 $9.25 $8.65 $8.15 $7.55
Non Profit (tax-exempt # required) $7.75 $7.75 $7.75 $7.75 $7.40
Page One (when available) $18.00 $18.00 $18.00 $18.00 $18.00

Spot Color Charge (one color)……………………………………$80.00
Full Process Color (all colors, more than one color ad)………$150.00
Preferred Page Placement at an additional charge of 25% (when available)

Above discounted rates apply only to customers with an annual contract with the Vermont Standard.

Earned rates remain valid when accounts are paid in full (30-days from billing date). 1.5% interest per month is added to all accounts beyond 30 days billing.

Mechanical Specs / Options
Mechanical Specification Options
ROP Display Ad Specs.
1 Column Width 2.0625 inches
2 Column Width 4.25 inches
3 Column Width 6.4375 inches
4 Column Width 8.625 inches
5 Column Width 10.8125 inches
6 Column Width 13 inches

Classified Display Ad Specs.
1 Column Width 1 1/2 inches
2 Column Width 3 1/8 inches
3 Column Width 4 3/4 inches
4 Column Width 6 7/16 inches
5 Column Width 8 1/16 inches
6 Column Width 9 11/16 inches
7 Column Width 11 5/16 inches
8 Column Width 13 inches

Column Depth 21 inches
Columns Per Page 6 Columns


Flyer/Slip Sheet
(printed on 1 or 2 sides) $275
Tabloid (tabloid page=96 column inches) Minimum charge up to 4 pages $350
Each additional page, up to 8 pages total (2 pg minimum) $35 per page
After 8 pages (2-page minimum) $28 per page

We accept Checks, Cash and Credit Cards Visa, Mastercard, and Discover.

WE NOW OFFER ONLINE BANNER ADVERTISING – Ask a representative for details.
(Limited spaces available)

Production Department:

DESIGN SPECIFICATIONS: Color: CMYK, 170dpi B&W: Greyscale, 300 dpi.
PDF file format is preferred, No bleed/trim needed. Maximum file size is 10 MB.

Advertisers without established Vermont Standard credit must pay cash with orders until credit is established. Interest of 1.5% per month on display or classified accounts will be charged to those beyond 30 days of billing date.
Any advertiser having a balance over 60 days will not be allowed to place any advertising until satisfactory arrangements are made.

ROP Display ads (Due Mondays (noon)
Classified Display ads(Due Mondays (noon)
Classified Line ads (Due Mondays 5pm)

Jim Kelly at
Wendy Jenne at

An FTP (File Transfer Protocol) Site is available for use in transferring large electronic files, a username and password is required. To gain access to this site please talk to your adverting representative or call 802-457-1313.

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